The History of Bubble Gum

Bubblegum is nothing but a special kind of chewing gum. Only they are less viscous than the chewing gums to facilitate bubbles blowing. They are usually pink in color and have a characteristic sweet and fruity flavor. Popular among people of all ages, several brands of bubble gums are available today. One always feels curious about the background of things they love. How they are made and where they came from are the commonest questions that haunt the die hard bubble gum lovers. Here is a brief history of bubble gum to satisfy their curiosity.

The earliest form of bubble gum was known as Blibber-Blubber gum. The credit for making the first bubble gum goes to Frank Fleer who invented the juicy chew long back in 1906. But this first bubble gum of the world met with a tragic fate. In the absence of proper marketing the Blibber-Blubber gums were never sold.

In the year 1928, Walter Diemer who was an employee of the Frank H. Fleer Company, invented an improved version of bubble gum by modifying Fleer’s original recipe. It is Diemer who was the pioneer in turning the bubble gum into pink. It is interesting to note that he used nothing else other than pink because at that time only pink color was available at his disposal. In appearance as well as in taste it was truly an improvement over the initial product. The result was predictable and this creation of Diemer, which was called Double Bubble gum, became an instant hit. This marked the beginning of a set of successful attempts in bubble gum making and marketing.

During World War II, Topps Company, another gum giant introduced a new brand of bubblegum called Bazooka. Their aggressive marketing strategies involved the launching of a small comic strip based on the character Bazooka Joe which was offered as a package with the gums. This was the first time from when bubble gums started to represent fun and raw energy.

Today there are many bubble gum manufacturing companies who really worked hard for the improvement of quality of the bubble gums in terms of taste as well as non sticking properties. Bubble Tape, Big League Chew, Bubble Yum and Bubblicious are some of the big shots. Some of them sponsor big international events like bubble blowing contests. Since their inception in 2002 by Doble Bubble, they have become extremely popular and reached out to other corners of the globe.

For more related information:

Bubble Gum | Candy | Mixed Candy